Last month, the six week public feedback period for our voluntary code of conduct on fish and seafood product labelling closed and we are pleased to report that valuable input was received from multiple interested parties.
We sought your opinions to find weaknesses, to identify strengths and to ultimately create a code of the highest quality. Comments were received about the transparency, clarity and presentation of the code and we are currently working hard to examine all suggestions received.
Once all of the feedback has been discussed, the code amended as appropriate and changes agreed upon by all members, we will launch both this code of conduct and an accompanying industry guidance document. With the help of the SSC secretariat, members will then develop tailored implementation plans and begin adopting the code into their businesses.
Blazing a new trail in the seafood industry, we have passed a major milestone towards the creation of the first SSC code of conduct. We are excited that very soon consumers will be able to rely on clear, consistent and dependable ‘sustainable’ and ‘responsible’ seafood claims made by members of the SSC.