Our Vision & Aims

Sustainable Seafood Coalition

Our vision is that all fish and seafood sold in the UK is from sustainable sources

Sustainable Seafood Coalition

Our vision is that all fish and seafood sold in the UK is from sustainable sources

Sustainable Seafood Coalition

Our vision is that all fish and seafood sold in the UK is from sustainable sources

We have seven aims to help achieve this:

  1. To promote responsible and sustainable fish and seafood consumption.
  2. To support a wide range of responsibly sourced seafood in the UK market.
  3. To commit to the SSC voluntary code of conduct on environmentally responsible fish and seafood sourcing.
  4. To commit to the SSC voluntary code of conduct on environmental claims.
  5. To influence changes in policy relevant to seafood sustainability at UK, EU and international level, where deemed appropriate by members.
  6. To build national and global alliances.
  7. To inform the public debate on seafood.