We’re here to help you make better buying choices and help our seas

The Sustainable Seafood Coalition (SSC) is a group of UK businesses using market influence to tackle seafood sustainability. With cross-industry membership, we are united in a vision for sustainable seafood and have pledged to work together to achieve this.

Through voluntary changes, the SSC defines minimum standards of sustainability across the UK seafood supply chain. This means you can be assured that SSC members have made responsible choices on your behalf when you decide which seafood to buy. Together we can all do our bit to help transform our oceans back to thriving, healthy ecosystems with plentiful fish for all.

Find out more on how we help protect our seas and, if you sell seafood, how you can join.

Latest articles


How can seafood businesses find fishery improvement projects?

Seafood businesses aiming to source responsibly can struggle to find information on projects focusing on fishery sustainability. The Sustainable Seafood Coalition (SSC), coordinated by ClientEarth, recently began collaborating with the Conservation Alliance for Seafood Solutions. The alliance is one of the organisations behind a new website, FisheryProgress.org, which offers information on the progress of collaborative […]


‘Sustainability’ must be understood if Seafood Strategy is to work in Wales

The Welsh Cabinet Secretary for Environment and Rural Affairs has made some inaccurate and misleading claims concerning sustainable seafood. At the launch of the Wales Seafood Strategy in Cardiff, the National Procurement Service pledged to serve only ‘verifiably sustainable fish’ across the public sector – a commitment we at ClientEarth fully encourage. However, during Seafood […]

Download the SSC voluntary codes of conduct

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