We’re here to help you make better buying choices and help our seas

The Sustainable Seafood Coalition (SSC) is a group of UK businesses using market influence to tackle seafood sustainability. With cross-industry membership, we are united in a vision for sustainable seafood and have pledged to work together to achieve this.

Through voluntary changes, the SSC defines minimum standards of sustainability across the UK seafood supply chain. This means you can be assured that SSC members have made responsible choices on your behalf when you decide which seafood to buy. Together we can all do our bit to help transform our oceans back to thriving, healthy ecosystems with plentiful fish for all.

Find out more on how we help protect our seas and, if you sell seafood, how you can join.

Latest articles


Online petition ignores business commitments to sustainable seafood

An online petition saying seafood sellers’ claims might be misleading fails to capture the commitments of Sustainable Seafood Coalition (SSC) businesses to harmonise their claims, and source responsibly. SSC members, which account for three-quarters of UK seafood retailers, spent three years working on a common definition of sustainable and responsible sourcing. In 2014, they agreed […]


Sustainable seafood lessons shared across the Atlantic

ClientEarth, in its role as Sustainable Seafood Coalition (SSC) secretariat, is now formally collaborating with the Conservation Alliance for Seafood Solutions. This will allows us to share lessons and experiences working towards sustainable seafood in the US and UK. The Conservation Alliance connects environmental groups in North America with businesses to encourage commitments to sustainable […]

Download the SSC voluntary codes of conduct

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