We’re here to help you make better buying choices and help our seas

The Sustainable Seafood Coalition (SSC) is a group of UK businesses using market influence to tackle seafood sustainability. With cross-industry membership, we are united in a vision for sustainable seafood and have pledged to work together to achieve this.

Through voluntary changes, the SSC defines minimum standards of sustainability across the UK seafood supply chain. This means you can be assured that SSC members have made responsible choices on your behalf when you decide which seafood to buy. Together we can all do our bit to help transform our oceans back to thriving, healthy ecosystems with plentiful fish for all.

Find out more on how we help protect our seas and, if you sell seafood, how you can join.

Latest articles


Coders for fish: get ready for Fishackathon

The Sustainable Seafood Coalition secretariat supports the U.S. State Department-led 2016 Fishackathon, held in over 40 cities globally on 22-24 April.

Harbour Malta

SSC off to a good start in 2016

The SSC has had a busy start to 2016, gaining visibility at this year’s Seaweb Seafood Summit in Malta, and seeing several members recognised for their leadership and commitment to seafood sustainability.

Download the SSC voluntary codes of conduct

Why we joined…